 |
Reach 2.0 - Targeted User Generated Content Marketing Solution leveraging Social Media |
 |
 |
| |
Web 2.0 is the new marketing channel of choice for new age firms across sectors. However, to use this medium, it is imperative that your marketing message reaches out to the influencers.
An in-depth research by our Media Research team has led the way for mapping the online behavior of users and segmenting them as “Passionistas”
or "Influencers" in relevant categories — the most influential online users, or, in other words your targeted audience. These are the people who are passionate are not only likely to buy your product or service but also increase sales through the word-of-mouth. In other words,
Reach 2.0, provides highly targeted leads (generated by assessing their behavior), thus increasing sales significantly and at the same time reducing costs associated with traditional lead generation and marketing. Here’s how:
Reach 2.0 relies on New Media / Social Media — BLOGS, WIKIS, PODCAST, ONLINE VIDEO, TOP SOCIAL AND BUSINESS NETWORKS, etc to document as much behavior of online users as possible. The behavior is then segmented by relevancy, thus helping us identify Passionistas relevant to your business. This leads to a comprehensive, yet focused set of prospective customers.
Reach 2.0 can be explained as a three-phase process:
|
 |
Prospective customer data capture & mining – Our team of lead generation associates will research several Web 2.0 media (as mentioned above) to build a comprehensive database of warm leads. In addition to contact information (phone #, email ID, profiles on various social networking sites, personal blogs etc) the database also documents key user interests, audience profiling (in case of blogs), and other relevant information that helps our team of research associates map buying behavior, especially in your target market. |
|
Knowledge Processing & Segmentation – Segmentation and identification of the Passionistas relevant to your industry. Based on the behavior documented, our knowledge professionals will segment and identify hot leads – Passionistas who are likely to buy (or influence sales of) your product or service. |
|
Marketing strategies consulting – Our team of Marketing professionals can also help in formulating efficient and effective go-to-market strategies leveraging the information documented and segmented in the above two phases. In other words, we’ll define best practices for an effective marketing campaign using online behavior.
We will also leverage various Social
Networks to create visibility for your
company. |
|
 |
|
 |
|
| Key Differentiators from other Behavioral Targeting methods |
|
Pinpoint key Influencers and
Passionistas for various offerings |
|
Reduced cost - We are identifying the Passionistas in your target segment —hot leads for your product/service. Subsequently, your lead-to-sale conversion increases drastically thus reducing costs (especially costs associated with cold leads, in-effective cold calling and email marketing campaigns, and overheads) |
|
Highly cost effective (Higher ROI) — We provide you with far more focused and targeted leads and at a lower cost (in terms of lead-to-sales ratio) |
|
Viral Marketing - A win-win situation: The success ratio is significantly higher with
Reach 2.0. Besides you don’t just get a focused lead database but also a database of resources (blogs, social communities, wikis, podcasts etc) along with these that are likely to create a viral marketing campaign for your product or service. In other words, the Passionistas (especially bloggers) will lead you to a much bigger group of Passionistas in turn.
Moreover, you can leverage your existing
customers to evangelize your
product/service to the world. |
|
Several forms of contact – Unlike cold leads, our database will let you contact your lead through various ways including e-mail, phone, facebook profile, twitter ID, Linked In profile etc. In addition, the information on their varied interests and recent events (which is documented in the database) lets you initiate a dialog in a more engaging manner. |
|
Low advertisement costs with a
focused audience – Advertisements are in the form of blog
posts, articles, PPC ads and so forth. All
these are extremely low cost and yet yield
great results. |
|
Create online interest groups
around any industry |
|
Address Market opinion for better
Product Management – Reach 2.0 allows you to understand the
sentiment and views about your product or
service by facilitating an open channel
for content and feedback exchange with
your target audience. |
|
Significantly lower cost of
customer acquisition |
|
Utilize Web 2.0 for creating and
maintaining product/service driven
exchange of information between the
industry and the end user — If you know the behavioral
characteristics of your Passionistas/influencers,
you can reach new customers who share the
same traits with a meaningful message. |
|
Assessing the perception of key
influencers around a product or industry – We assess
and document what the influencers are
saying about your product, service or
industry. We also assess what their
audience perceptions are. This helps in
better product advertising, management and
customer service. In turn, it helps in
further targeting your marketing campaign,
which ultimately leads to a better sales
ratio. |
|
Leverage Web 2.0 to create a
marketing campaign that is inclusive,
highly personalized and driven by users’
behavior |
|
No concerns about privacy, usually associated with existing behavioral marketing techniques — Our behavioral targeting is neither unethical nor intrusive. We only map information available on the public domain, unlike search engines and crawlers. |
|
|
|
|
|
| If you’d like to know
more about Reach 2.0 and how it can benefit your
marketing campaign, please feel free to mail us at
info@infoanalytica.com |
|
|
|
|
 |
|
 |
|
 |
|
|
|
|
|
| Reach 2.0 - A Comprehensive Service for Identifying
"Passionistas" by leveraging the power of Web 2.0
(Click on the image to download the Orange Paper)
|
 |
|
|
